It’s been a super-fun year, full of incredible toys for kids of all ages, from the youngest infants to those tweens that are tough to shop for. But there were certain standouts on The Toy Insider this year. We’re here to present the top 10 most-popular toys of 2024.
Unsurprisingly, the Ms. Rachel Speak & Sing Doll from Spin Master topped the list. The launch of the toy line based on the popular YouTuber and educator stole the show when it hit shelves in early September, selling out re-stock after re-stock. This year, she shares the spotlight with Just Play’s FurReal Peanut the Playful Monkey, Barbie, Batman, and more!
There’s a little bit of everything on this list, whether you’re looking for budget-friendly options or bigger playsets that are definitely worth the spend. From dolls and playsets to fantastic friends and ride-ons made for kids at heart, you proved that there is no one “hot” toy for everyone! With a wide range of age ranges, price points, and interests, The Toy Insider’s annual Holiday Gift Guide is full of great picks to find the perfect gift for every kid on your list. (In fact, there are more than 375 amazing options to choose from!)
You can find the top 10 most-popular toys of 2024 below. We hope that you enjoy a quick stroll down memory lane, or maybe even find some new favorites to add to your list. If you’re still on the hunt for great gifts — or ways to spend your gift cards — check out The Toy Insider’s 2024 Holiday Gift Guide or Perfect Present Wizard!
MS. RACHEL SPEAK & SING DOLL
The soft and cuddly, touch-activated doll plays music, words, and phrases inspired by Ms. Rachel’s videos. It includes a bonus learning card featuring play tips and skill-building activities.
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FURREAL PEANUT THE PLAYFUL MONKEY INTERACTIVE TOY
This interactive plush monkey has more than 100 different reactions. Peanut does flips, walks, and loves being rocked to sleep.
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BARBIE MINI BARBIELAND
This collection includes mini Barbie dolls, vehicles, Dream Houses, pets, and more. Tiny Barbie dolls can sit in tiny airplanes, convertibles, and boats to get to their tiny pink dollhouse.
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MY FRIEND MEEKAH
Kids can join Meekah from Blippi on interactive adventures with this 16-inch plush doll, which makes more than 17 different sounds and says “Thanks for being my friend” when kids squeeze her tummy.
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PLAI: POE THE AI STORY BEAR
Kids can design their own bedtime stories with this cuddly-looking bear. This teddy safely uses artificial intelligence platforms to create unique stories from ideas that kids or caregivers input into a companion app.
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FLYBAR BUMPER CAR XL
This bumper car seats two kids or one adult and reaches a maximum speed of 3 mph. It is made with a soft rubber bumper that protects walls and furniture, and features flashing LED lights and dual joysticks for steering.
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BATMAN ULTIMATE TRANSFORMING BATMOBILE
Protect Gotham City with the Batmobile, which transforms into a Batcave. The set includes a Batman figure, four projectile missiles, a Batglider, and more.
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CRY BABIES MORNING ROUTINE
Kids can pretend to feed this doll breakfast, brush its teeth, and comb its hair. When the morning routine is complete, the doll responds with more than 25 sounds and reactions. Available in two styles. 3+
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LITTLEST PET SHOP PLAYSET
Open the playset case to reveal four rooms, then place your pets at the top of the aviary tower or in the rotating aquarium and terrarium. Store everything inside the set for next time.
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MIRACULOUS LADYBUG PARIS HEROEZ PLAYSET
This 4-foot-tall playset is the perfect headquarters for Ladybug, Cat Noir, and more. It doubles as an iconic landmark, complete with a working elevator and tons of accessories.
