Editorial Calendar
Advertising Inquiries
Jackie Breyer
jackie@toyinsider.comJames Devin
jdevin@toyinsider.comStephanie Katz
stephanie@toyinsider.comKate Kenny
kate@toyinsider.com2025
GIFT GUIDES
Top Summer Toys
2025 SPRING & SUMMER Gift Guide
Editorial deadline: March 7
Distribution: Online Only
Highlights include:
- 0-2: Top toys and playthings for infants and toddlers
- 3-4: Top toys and games for preschoolers
- 5-7: Top toys and games for grade school-aged kids
- 8+: Top toys and games for tweens
- Summer Trends including travel toys, water toys, outdoor and active toys, educational toys, and more
SUBMISSIONS OPEN FEB. 3-MARCH 7
Hot Holiday Toys
2025 Holiday Gift Guide
Editorial deadline: June 20
Advertising deadline: August 4
Bonus distribution: New York Comic Con, Holiday of Play
Highlights include:
- Hot 20: The hottest toys of the year, expected to sell out quickly
- STEM 10: The top toys that teach science, technology, engineering, and math skills
- 12 Under $20: Budget-friendly toys and games with big play value
- 0-2: Top toys and playthings for infants and toddlers
- 3-4: Top toys and games for preschoolers
- 5-7: Top toys and games for grade school-aged kids
- 8+: Top toys and games for tweens
SUBMISSIONS OPEN MAY 20-JUNE 20
FUN FINDS SHOPPABLE GIFT LISTS
The Toy Insider features a full slate of themed shoppable gift lists throughout the year. A full list of themes for 2025 is coming soon!
Editorial submissions:
Ongoing
Click here to read examples of our themed Shoppable Gift Lists! →
DAILY COVERAGE
EXPERT PRODUCT REVIEWS
Editorial submissions:
Always open
NEWS & PRODUCT ANNOUNCEMENTS
Editorial submissions:
Always open
MONTHLY LITTLE LIBRARY
Editorial submissions:
Always open; submissions due by the 15th of the month before feature