The LEGO Group is launching the Creativity Workshop Series, an exciting in-store and at-home campaign designed to spark creativity in young builders ages 6 and up!
This bestie-building Creativity Workshop Series will be held at select LEGO Stores across the Americas, Europe, Southwest Asia, and Africa — and the first theme is friendship. With the help of Brick Specialists located in the stores, builders can customize a friendship-themed trophy. While assistance from Brick Specialists is available at LEGO stores, the fun doesn’t end there.
Families who cannot attend in-person events and kids who are looking for more LEGO-themed learning will be able to build and play with the Creativity at Home Online Workshops. Guided by pop star Nadine Coyle, young builders and friends can craft a friendship trophy, memory box, and photo frame with LEGO bricks from behind a screen.
This new Creativity Workshop Series showcases The LEGO Group’s dedication to empowering creativity for all kids, with a specific focus on building girls’ confidence. Additional themes, such as Botanicals and Summer Fun, will follow this year.
To learn more about the Creativity Workshop Series, visit lego.com/creativityworkshops.
