As toy experts, we’re always searching for the next big thing. Whether it’s fun family games, interactive playsets, adorable dolls, or action-packed ride-on toys, we look for the year’s hottest toys to share our findings with you.
We recently attended Toy Fair in New York City and got some sneak peeks at recently released and upcoming toys from companies you know and love. Plus, we’d love to introduce you to some newer ones that will become household names before you know it. This list features our top picks from Toy Fair that we loved and will surely be on upcoming birthday and holiday wishlists this year.
FURREAL MAGGIE THE FEED & FOLLOW COW
Maggie, the mini cow, is 9-inches tall and has more than 50 sounds. Kids can pet and feed her and she’ll respond with fun motion reactions.
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AVAILABLE: FALL 2025
PRIMAL HATCH
Millions of years in the making, Primal Hatch allows you to hatch and raise your very own T-Rex. Once hatched, train and command this dinosaur to be the ultimate companion and evolve its personality through a variety of interactions – it’s up to you if your dinosaur becomes fierce or friendly!
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AVAILABLE: FALL 2025
MAGNA-TILES RAIL RACERS 33-PIECE SET
Get ready to race with the MAGNA-TILES 33-Piece Rail Racers set, the ultimate build-and-play experience! All pieces are compatible with all other MAGNA-TILES sets, including fan-favorites like the Classic 32-piece and 100-piece sets that introduced the world to magnetic building 27 years ago.
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AVAILABLE: JULY 2025
BLUEY SUPERMARKET PLAYSET
This playset features three stories, four play areas, special sounds from the show, 15 play pieces, and exclusive figures of Bluey and Bingo.
Product Facts
- Manufacturer:
- MOOSE TOYS
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SLING IT
Players must fling their sausage-shaped bean bags into the vertical slots of the Sling It board. The player whose sausage wedges towards the top of the slot gets the points, and the first one to 11 points earns the title of "royal sausage-slinger!"
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AIR-POWER TURBO RACER
Kids can build an air-powered race car using this kit, which comes with a compressed air tank that propels the car forward at speeds of up to 13 feet per second and a distance of more than 60 feet.
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SNAP CIRCUITS SOCCER SHOT
Snap Circuits Soccer Shot turns soccer penalty kicks into an exciting 2-player challenge. Kids build the game then dive into the action: one player kicks while the other defends as goalkeeper. The first to score nine goals, wins.
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AVAILABLE: SUMMER 2025
FLIP 7
This card game tests players' luck by having them flip cards and avoid flipping the same number over twice. The catch? There is only one "1" card, two "2" cards, three "3" cards, and so on, plus a ton of special cards that can either offer bonuses or stop players in their tracks. First player…
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CRYSTAL GEM CREATIONS
These easy-to-assemble 3D crystal floral kits let you snap the pieces together, decorate with shimmering gems and stickers, and create a one-of-a-kind display. Designs include: Blossoming Bonsai, Blooming Lotus, Jewel Succulents. Each design features gem-like pieces that catch the light, adding a beautiful glow to any room. These kits are perfect for anyone who loves…
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JAWS 50TH ANNIVERSARY DELUXE POOL FLOAT
Celebrate the 50th anniversary of this classic thriller with a pool float that makes it look like you're the great white's next snack!
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LITE-BRITE COLOR POP! RAINBOW DREAMS
This Lite-Brite features six colorful templates of rainbows, unicorns, castles, and fairies. The set includes 650 vibrant mini pegs and features four light modes.
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AVAILABLE: FALL 2025
COWS IN SPACE
This action-packed two-player, hands-free game asks players to beam up as many cows as possible to an alien leader.
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AVAILABLE: JULY 2025
MINI FARMSTAND SORTING SET
What Do Kids Learn?: Kids build counting, sorting, and color recognition skills as they stock their farmstand’s 6 removable baskets with 30 mini foods and flowers! Open a Pretend Shop: Mini money pieces add a touch of realism to pretend play! Farm-Fresh Play Food: This sorting toy lets you explore all kinds of fresh finds,…
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GROUND FORCE DUNE RUNNER
Razor’s line of go-karts expands in 2025 to include the brand new Dune Runner, a rugged steel framed adventure vehicle that calls to mind off-road racers, dune buggies and ATVs. This version for kids features rear suspension, a grippy, padded seat, and a 350W high torque motor.
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AVAILABLE: SPRING 2025
COOL MAKER STACK’D HEISHI BRACELET STUDIO
It’s as easy as stack, string and snap with the Stack’d Heishi Bracelet Studio. Pick up your beads with the quick and easy beading pen, then string it all together and finish with the impressive self-clasp feature that clasps the bracelet right on your wrist with a satisfying snap. Create up to 15 bracelets to…
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AVAILABLE: FALL 2025
MAGSHUTO STUNT PARK
Kids can quickly load and launch their MagPods for endless trick shots and high-flying actions.
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ESPEON COMFY FRIENDS PLUSH
This plush, part of the Comfy Friends Plush collection, is made with extra soft materials and is weighted with microbeads, making it a very huggable friend for your Pokémon adventures!
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3DOODLER CHEF 3D CANDY PEN SET
Let's get cooking! This 3D pen allows little chefs to sculpt edible creations with candy! Each set includes the pen, capsules, nozzles, a power supply, and a silicone mat for your creations. The kit also includes a cleaning brush and a bag to store everything in.
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ALPHABET SOUP SENSORY COLORING & DOODLE MAT
This sensory mat is debossed so kids can trace them or fill them for tactile play. Printed on premium-grade silicone, the reusable activity mats come in a range of themes and activities and include nine markers, a liquid dropper, and a storage pouch.
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PURRYFULS
This plush kitty is the perfect snuggling companion. When kids turn on the purring feature, the plush vibrates like a cat purring.
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BLUEY’S FAMILY HOUSE
This 382-piece set lets kids build the Heeler family home and garden in LEGO brick style! It includes Bluey, Bingo, Bandit, and Chili, as well as tons of accessories from the show.
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PLAY-DOH BARBIE DESIGNER FASHION SHOW
Imaginative play hits the runway with the Play-Doh Barbie Designer Fashion Show playset! As the highlight of this exciting new brand collaboration, this Play-Doh Barbie set has so many fun ways to create fabulous DOH-ified fashions! Kids Can Dream It, Design It, and create custom DOH-ified fashions using a new Play-Doh compound and special fashion-making…
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AVAILABLE: JUNE 2025
MINI MOON BALL
This 2-inch ball packs a large bounce and comes in four colors: blue, green, red, and purple. Great for outdoor play, bouncing off walls, or doing tricks.
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TOMY GAMES HUMAN CONTROLLER
Guide your partner through challenges with Human Controller. Take turns wearing the headset, which doubles as a blindfold. Choose from five exciting games.
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CAMPFIRE CHATMALLOWS STORYTELLING SET
Illustrated story starters and 12 squishy Chatmallows stoke self-confidence, thinking, and speaking skills in this storytelling game.
